Become
a Sponsor
Partner with the largest all-German car show in America
DeutscheMarques 2026 · July 11, 2026
The Show
DeutscheMarques has become the largest all-German car show in America. Held on the sprawling 90-acre campus of the Gilmore Car Museum in Hickory Corners, Michigan, the event attracts cars and enthusiasts from far and wide.
The Gilmore Car Museum is North America's largest auto museum with over 400 classic cars on display across 190,000 square feet. Many guests overnight in nearby Kalamazoo and Grand Rapids - returning the next day for the British Car Faire.
What started in 2012 with 57 brave souls in 105-degree heat has grown every year into a showcase of nearly 700 cars and 3,000+ visitors each July. Open to all cars with German heritage.
All show visitor gate proceeds go 100% to the Gilmore Car Museum, a 501(c)(3) non-profit. Your sponsorship directly supports the museum.
Gilmore Car Museum
Hickory Corners, Michigan
Your Audience
Passionate German car enthusiasts from across the Midwest and beyond
Show Car Breakdown
The Experience
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What They Say
DeutscheMarques is a well-organized and well-attended show held on the grounds of North America's largest auto museum each July. We look forward to the show every year because it attracts thousands of visitors — many of whom are first-time visitors to the Gilmore Car Museum. Proceeds from the show go directly to GCM, providing a tremendous boost to our non-profit organization.
Michael Spezia, Executive Director, Gilmore Car Museum
We are thrilled with the year-over-year growth of DeutscheMarques. Our hardworking board and thousands of German car enthusiasts have made this the biggest all-German car show in the US. Join the DM team!
Peter Hamlett, DeutscheMarques Founder
Awesome event, Would recommend everyone to display their german car or just visit. With the Gilmore car museum it is a great place.
LW - Facebook Review
I've been going for years, and can honestly say I'm impressed with how much it has grown and how well everybody does managing it. Plus, the Gilmore Car Museum is the best place on earth, so who wouldn't want to go tour the barns also.
AB — 2024 Facebook Review
I absolutely love DeutscheMarques! A lot of car shows are dominated by American muscle cars. It is refreshing to see SO MANY beautiful German cars hosted at a wonderful car museum. I will go every year.
CF — 2024 Facebook Review
Sponsorship Levels
Every level includes PA recognition, logo placement, and direct support for the Gilmore Car Museum — a 501(c)(3) non-profit.
Title Sponsor
The pinnacle of DeutscheMarques visibility
- ✓Prominent placement on website, social media & all promotional materials
- ✓Largest display footprint — fully negotiable to fit your brand
- ✓Frequent, dedicated PA recognition throughout the day
- ✓Your name on the official show t-shirt worn by hundreds of attendees
- ✓Framed commemorative show poster
Included
10 × 30 space · up to 3 show cars
One per marque — claim yours before it's gone
- ✓Exclusive to one of five German marques (Audi, BMW, Mercedes, Porsche, VW)
- ✓10 × 30 display space for up to three show cars
- ✓Acknowledgment on website, social media & promotional items
- ✓Recognition on PA during the show
- ✓Trophy cup with engraved "Best In Show" winner plaque
Included
10 × 10 space · 1 show car
Show floor presence with broad exposure
- ✓10 × 10 display space for one show car
- ✓Acknowledgment on website, social media & promotional items
- ✓Recognition on PA during the show
Included
No floor space required
Reach thousands of German car enthusiasts
- ✓Acknowledgment on website, social media & promotional items
- ✓Recognition on PA during the show
Multiple Platinum, Gold, and Silver sponsorships available. Only one Exclusive Marque per brand.
What Every
Sponsor Gets
PA Announcements
The show announcer acknowledges your sponsorship throughout the day in front of 3,000+ visitors.
Website Recognition
Your logo and link displayed on deutschemarquesag.com — 300,000+ annual views.
Social Media
Shout-outs across Facebook and Instagram, reaching 13,000+ monthly interactions.
Giveaway Items Welcome
Sponsors may provide free giveaway items for show participants.
Brand Assets Provided
High-resolution DeutscheMarques logos, photos, and collateral for your co-marketing.
Support a Non-Profit
All gate proceeds go directly to the Gilmore Car Museum 501(c)(3).
Show History
How It Works
Choose Your Level
Review the tiers above and pick the level that fits your goals. Email us with any questions.
Complete the Contract
Download the sponsor contract, fill it out with your info and desired tier. Return via email or mail.
Remit Payment
Send a check or money order by mail. We'll confirm receipt and send your sponsor assets.
Sponsor Contract
Complete the PDF and return with payment. Include your high-resolution logo via email.
Get In Touch
Reach us any way that works for you.
DeutscheMarquesShow@gmail.com
Questions & contract submissions
Mail a Check
DeutscheMarques c/o Ed McMullin1509 West Kilgore Road
Portage, MI 49024
Include check or money order
July 2026 · Gilmore Car Museum · Hickory Corners, Michigan
Thank You
for Your
Support!
Every sponsorship — from Silver to Title — helps make DeutscheMarques the premier German car event in America and directly supports the Gilmore Car Museum.